Course Description

This course aims to provide students a better understanding on trending digital technologies and how they can be integrated into existing businesses to improve internal processes and increase touchpoints with their customers. The class will be divided in two parts. In the first part we provide an overview of new technologies, how they work, and present tools that can be used by non-experts. Two areas will be introduced: (1) Artificial Intelligence and (2) Blockchain.

In the second part, students will learn how digital transformation impacts known management assumptions in five areas: customers, competition, data, innovation, and value. In this highly interactive part of the course, we will discuss real world pre-digital-era company cases as well as native digital-technology-based companies. We will deep dive into the five areas of strategic management to explore how managers need to rethink their assumptions and decisions to harness business opportunities in an increasingly digital-driven business environment. For each of the five areas, students will be equipped with the analysis- and management tools enabling them to develop, in small teams, scenarios for the digital transformation of a case study. At the end of the course, the teams will present their analysis and recommendations for the digital transformation of their case in an executive presentation.